We can take offline data such as CRM databases, voter registration lists, or direct mail data and run it through our patented algorithm to identify the correlating IP addresses. This allows us to serve digital advertising at the household level. Our tech is 100% cookie-free and reaches real people with unparalleled accuracy, virtually eliminating ad fraud and providing unmatched conversion metrics.
Our patented “Geo-Framing” technology can capture consumers’ mobile device IDs at any location (events they attend, where they work, study, shop, etc.) Then, we identify household IP addresses associated with those IDs, then serve ads to those consumers at home, across all devices. With our Device Targeting, we can draw exact location boundaries and capture device IDs from up to 6 months ago.
Do you fill out contact information when visiting a website? Personally, I never do! After capturing your website visitors’ IP addresses regardless if they left their information or not, we run them through our algorithm to identify their physical address and deliver direct mail pieces within 48-72 hours of a site visit! We can even customize pieces specific to a what part of the website they visited.
This client utilized our IP Targeting Solutions to draw more prospects to their seminars, supplying us with a partial customer list representing 35% of their total database. This list of targeted prospects converted at a much higher rate than the remaining 65% of their database, yielding a 131% increase in response.
This company used IP Targeting to re-engage customers who had cancelled their membership by featuring a strong incentive in their banner ads. Even though the campaign was limited in scope, the results were anything but. The IP targeted group generated 61% of the total revenue for the promotion, a 54% higher response rate over the control group.
Faced with disappointing online sales, this company turned to Digital Direct Mail to boost direct sales by targeting website visitors who had abandoned a shopping cart session. An impressive 5% of mailed prospects made a purchase, a 250% increase over other direct mail campaigns.